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Designing The Beautiful Game Logo

Football History, Redrawn.

Premium quality clothing inspired by iconic shirts, crests and eras; reimagined by an award winning, football obsessed graphic designer.

Designing The Beautiful Game is an independent project exploring football through design.

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Organic heavyweight t-shirts and sweatshirts exploring football identity through geometry, colour and memory.

Vintage football culture, reimagined as contemporary streetwear.

Most popular...

Designing The Beautiful Game Project

Designing The Beautiful Game:
The concept behind the project

Featured Products...

Satisfied Customers

Omar Malik

A stunning collection of t-shirts and sweatshirts that embody a retro vibe and simplicity. I really like the designs! I wear them to the game and often receive a few compliments.

Samantha Turner

DTBG's clothing is made of good quality heavy weight fabric that is comfortable to wear. The shirts are a perfect fit, true to size, and always look good. I highly recommend.

David H

I bought the Arsenal T-Shirt then went back and bought the jumper! They really capture the club heritage with the blend of the old red and historic crest and they look really good.

All of our products are 100% organic, vegan and eco-friendly.

Made to order to reduce waste, so allow around 10 days for delivery.

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